Sky247 together with ECB (Emirates Cricket Board) announced a “powered by” sponsorship for the brand Sky247.net for the Emirates D20 tournament happening from December 6 to December 25.
Sky247.net is a Sports news portal covering from Cricket, to tennis and football and see this sponsorship as a big branding opportunity that will allow the brand to rise to another level.
The D20 tournament will have Dubai International stadium as the main venue and 6 teams will be aiming to lift the trophy in 24th of December final. The 6 teams will play twice among each other until the playoff stage with 2 semi-finals and the most wanted final.
Khalid Al Zarooni, Vice Chairman Emirates Cricket Board, said, “Following on from our successful hosting of the Emirates D10 tournament during July and August of this year, it is my pleasure to announce that the Emirates Cricket Board has finalised a domestic D20 (20-over) tournament. This initiative is an integral step in promoting and developing the sport in the UAE.”
“Matches will be witnessed by UAECricket’s Director of Cricket, Robin Singh as well as by members of our National Selection Committee with a view of consideration for future selection (to represent the UAE). Our thanks goes to ITW Consulting, as partners of both our D10 and now our D20 tournament, their continued commitment to promoting and highlighting our domestic talent is exceptionally encouraging and we are excited to, through them, take our talents to the cricket-loving world through various streaming services,” added Al Zarooni.
João Coimbra, Sky NV marketing manager said, “We see UAE cricket as a big potential market where we start seeing a big growth and we want to be part of it, but this is just a small reason why we took this partnership forward. The main reason is the fact that this kind of tournament are a huge opportunity for the brand growth and has everything to do with Sky brands were we are able to support the growth of a sport that is already huge. With the D20 tournament, we are trying to support (even if indirectly) all the young players willing to build a career in the sport. We want to be part of it!”
